Who Owns Big Baller Brand?

Big Baller Brand, the renowned American company known for its stylish clothing, shoes, and basketball merchandise, has captured the attention of sports enthusiasts and fashion lovers alike. Founded in 2016 by LaVar Ball and Alan Foster, the brand has seen its fair share of successes and controversies. In this article, we will delve into the ownership structure of Big Baller Brand and explore the recent developments surrounding its ownership.

The Founders: LaVar Ball and Alan Foster

Big Baller Brand was established by LaVar Ball and Alan Foster, with the aim of creating a unique path to the NBA for LaVar's three basketball-playing sons. LaVar Ball, a personal trainer and former football player, brought his passion for sports and family values to the brand's foundation. Alan Foster, a close associate of the Ball family, played a significant role in the early stages of the company.

The Rise of Big Baller Brand

The journey of Big Baller Brand began with the formation of a travel basketball team featuring LaVar's three sons, Lonzo, LiAngelo, and LaMelo Ball. This team, along with the training methods employed by LaVar and Tina Ball, led Chino Hills High School to a national championship and an undefeated season. The family's endorsement of Big Baller Brand apparel, particularly the distinctive t-shirts, gained attention and a growing following on social media.

Expansion and Signature Shoes

Initially, Big Baller Brand focused on selling t-shirts and shorts, but the brand soon expanded into the footwear market. Their signature shoes, such as the ZO2 and the Melo Ball 1, gained notoriety for their high price tags. Although the pricing strategy drew criticism, it also reflected the brand's commitment to offering premium-quality products.

Lonzo Ball's Separation from Alan Foster

In 2019, Lonzo Ball, the eldest of the Ball brothers and a rising star in the NBA, severed ties with Alan Foster due to concerns about Foster's criminal past and alleged misuse of funds. Lonzo, who owns a 51% stake in Big Baller Brand, decided to distance himself from Foster after it was revealed that Foster was involved in a financial loss of around $1.5 million.

Ownership Structure

As of now, Lonzo Ball holds the majority ownership stake in Big Baller Brand with 51% ownership. LaVar Ball, the patriarch of the Ball family, owns 16.4% of the brand, while Tina Ball, Lonzo's mother, and Alan Foster each own 16.3%. However, considering Foster's alleged involvement in the financial loss, his share in the company is likely to be removed, leaving the future of the brand uncertain.

The Revamped Big Baller Brand

Following the controversy surrounding Alan Foster and Lonzo Ball's departure, the Big Baller Brand website was temporarily shut down in 2019. However, the brand has since been revamped, and its website is once again operational. Despite the challenges, Big Baller Brand continues to be a global sports and lifestyle brand that challenges the status quo.

Big Baller Brand, founded by LaVar Ball and Alan Foster, has made a significant impact on the sports and fashion industry. The ownership structure of the brand, with Lonzo Ball holding the majority stake, reflects the family's commitment to their vision. While recent controversies have cast a cloud of uncertainty over the brand's future, Big Baller Brand remains a symbol of excellence and innovation in the world of sports and lifestyle apparel.

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